Privacy Policy

Effective Date: March 31, 2026
Website: mylifeinsuranceplan.ca

Introduction

MyLifeInsurancePlan.ca (“we”, “our”, or “us”) is committed to protecting the privacy, confidentiality, accuracy, and security of the personal information we collect from visitors, customers, and prospective clients.

This Privacy Policy explains how we collect, use, disclose, store, and protect your personal information when you use our website, request a quote, submit an application, contact us, or otherwise interact with us.

This Privacy Policy is intended to comply with applicable Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation.

By using our website or providing personal information to us, you consent to the collection, use, and disclosure of your information in accordance with this Privacy Policy.

Information We Collect

We may collect personal information that you voluntarily provide, including:

• Full name
• Email address
• Telephone number
• Mailing address
• Postal code
• Date of birth
• Gender
• Smoking status
• Marital status
• Occupation
• Insurance needs and coverage preferences
• Financial information relevant to insurance eligibility
• Health and lifestyle information related to insurance quotes or applications
• Information about dependents, beneficiaries, or other insured persons

We may also collect technical and usage information automatically when you visit our website, including:

• IP address
• Browser type and version
• Device type
• Operating system
• Pages visited
• Time spent on pages
• Referral URLs
• Date and time of access
• Cookie and tracking data

How We Collect Information

We collect information in several ways, including:

• When you complete quote forms or contact forms
• When you request information about insurance products
• When you communicate with us by phone, email, text message, or live chat
• When you subscribe to newsletters or marketing communications
• When you participate in surveys, promotions, or contests
• Through cookies, analytics tools, and similar technologies
• Through insurance carriers, brokers, underwriting partners, or third-party service providers where permitted by law

How We Use Your Information

We may use your personal information for the following purposes:

• To provide insurance quotes and product recommendations
• To assess your eligibility for insurance products
• To process requests, applications, and policy inquiries
• To communicate with you regarding quotes, applications, renewals, or policy updates
• To respond to your questions and provide customer service
• To personalize your website experience
• To improve our website, products, and services
• To conduct analytics and market research
• To send marketing and promotional communications, where permitted by law
• To detect, prevent, and investigate fraud, unauthorized activity, or security incidents
• To comply with legal, regulatory, and contractual obligations

Consent

By submitting your information through our website, you consent to our collection, use, and disclosure of your personal information for the purposes described in this Privacy Policy.

Where required by law, we will obtain your express consent before collecting sensitive personal information, including health information.

You may withdraw your consent at any time, subject to legal, regulatory, or contractual restrictions. Withdrawal of consent may limit our ability to provide you with certain services or insurance products.

Marketing Communications

If you provide your contact information, you may receive emails, phone calls, text messages, or other communications regarding insurance products, promotions, or updates.

You may opt out of marketing emails at any time by clicking the unsubscribe link in the email or contacting us directly.

You may opt out of text messages by replying STOP.

You may opt out of telephone marketing by contacting us directly.

Disclosure of Personal Information

We do not sell your personal information.

We may share your personal information with:

• Licensed insurance brokers and advisors
• Insurance companies and carriers
• Underwriting partners
• Service providers that support our website, communications, analytics, marketing, or customer service operations
• Payment processors and technology vendors
• Legal, regulatory, or government authorities where required by law
• Successors in the event of a merger, acquisition, sale, or restructuring of our business

All third parties who receive personal information are expected to maintain appropriate safeguards and only use the information for authorized purposes.

Cookies and Tracking Technologies

Our website may use cookies, web beacons, pixels, and similar technologies to:

• Improve website performance and functionality
• Remember user preferences
• Analyze website traffic and visitor behavior
• Measure advertising effectiveness
• Deliver relevant marketing and remarketing campaigns

You may disable cookies through your browser settings. However, doing so may limit certain website features or functionality.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices, content, or security of those third-party sites.

We encourage users to review the privacy policies of any external websites they visit.

Data Retention

We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, to comply with legal and regulatory requirements, resolve disputes, enforce agreements, and maintain business records.

When personal information is no longer required, it will be securely deleted, destroyed, or anonymized.

Safeguarding Your Information

We use commercially reasonable administrative, technical, and physical safeguards to protect personal information against unauthorized access, loss, theft, misuse, disclosure, alteration, or destruction.

These safeguards may include:

• Secure servers and encrypted transmissions
• Restricted access to personal information
• Password protection and authentication controls
• Employee confidentiality obligations
• Ongoing monitoring of website and system security

While we take reasonable precautions, no method of data transmission or storage can be guaranteed to be completely secure.

Access and Correction Rights

You may request access to the personal information we hold about you and request corrections if the information is inaccurate or incomplete.

To make a request, contact us using the information below.

We may require verification of your identity before responding to your request.

Children’s Privacy

Our website and services are not intended for individuals under the age of 18.

We do not knowingly collect personal information from children.

International Transfers

Your information may be stored or processed outside your province or country of residence by service providers acting on our behalf.

Where information is transferred outside Canada, it may be subject to the laws of the jurisdiction in which it is processed.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

Any changes will be posted on this page with a revised effective date.

Your continued use of the website after changes are posted constitutes your acceptance of the updated Privacy Policy.

Contact Us

If you have questions about this Privacy Policy or wish to access, correct, or delete your personal information, please contact:

Privacy Officer
MyLifeInsurancePlan.ca
Website: https://mylifeinsuranceplan.ca/
Email: info@mylifeinsuranceplan.ca